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Retail Boot Camp: Marketing Strategy Overview

Retail Boot Camp: Marketing Strategy Overview

Mary Aviles
training, strategy

Mary Aviles provided TechTown Detroit’s Spring 2019 Retail Boot Camp with an overview of how to market with intention. Detroit-area entrepreneurs learned how to support their marketing and promotion with their websites, how to drive traffic to their sites, and how to become more discoverable. This was Mary’s fourth RBC session sharing tips about measurable mental models, positioning statement and message map development, and marketing planning.

Mary Aviles
training, strategy
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Mary Aviles

A staunch advocate for people within the systems that impact them, Mary Aviles has dedicated the past two decades to asking questions and translating the answers for multiple audiences. As a user experience researcher, she partners closely with designers, developers, growth, and marketing to provide human experience-informed insights–stewarding better decisions, improving alignment, reducing risk, and driving change. A graduate of the University of Michigan, Mary’s work has spanned the civic tech, data visualization, early childhood and higher education, health care, non-profit, and technology sectors. Her research projects have amplified thousands of academic, community, consumer, professional, and patient voices. At home, she trials observation, project management, and behavioral nudges on her three children and an occasionally juicy French bulldog.

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MMF Women Corporate Board Summit - Corporate Board Diversity
The German Marshall Fund: Marshall Memorial Fellowship Interview Committee

The German Marshall Fund: Marshall Memorial Fellowship Interview Committee