Mary is a strategist and insight consultant who’s dedicated twenty years to assessing stakeholder experience and exploring leverage points related to ease, friction, trust, privacy, and momentum. Mary employs novel approaches to collecting and synthesizing unstructured data, online digital qualitative research, and social media listening used to craft strategic narratives that yield real-world implications. Mary's work informs: strategy & marketing communications, stakeholder engagement & experience, and concept development.
Immediately applicable insights are available via keen observation of and in conversation with the communities clients serve. Mary equips clients with data-driven decisions that provide essential clarity of focus and prioritization, powering intentional marketing and driving transformative stakeholder experience. She shares with clients the lessons she's learned in industries like consumer electronics, data security, entrepreneurism, financial services & banking, grocery, healthcare, human resources, insurance, professional credentialing, and retail. An avid content producer, she blogs regularly and podcasts about these case studies. Before joining EarlyWorks, Mary spent 14 years running her own independent strategy consultancy. Prior to that, she managed a $1B family brand strategy at Cardinal Health in response to increasing pricing pressure and a newly open market environment. She begin her corporate career during the dot.com boom, reinforcing corporate brand strategies at an enterprise software firm in the midst of integrating 70 acquisitions.
Mull this over:
"Culture beats strategy — so much so that culture IS strategy." — Seth Godin