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Neighborhood Workshop: Marketing With Intention

Neighborhood Workshop: Marketing With Intention

Mary Aviles
narratives, strategic communications, strategy, workshop

TechTown’s Neighborhood Workshop Series is a monthly workshop series across Detroit for neighborhood business owners. On September 19th, Mary Aviles facilitated an interactive discussion on marketing with intention – making the best use of a small business owner’s time and capital. Attendees received insight into:

  • expanding their narrative through mental models

  • frameworks for developing their positioning statement and messaging platform

  • steps to improving their discoverability

  • ways to assess their website and online presence

Mary Aviles
narratives, strategic communications, strategy, workshop
,
Mary Aviles

A staunch advocate for people within the systems that impact them, Mary Aviles has dedicated the past two decades to asking questions and translating the answers for multiple audiences. As a user experience researcher, she partners closely with designers, developers, growth, and marketing to provide human experience-informed insights–stewarding better decisions, improving alignment, reducing risk, and driving change. A graduate of the University of Michigan, Mary’s work has spanned the civic tech, data visualization, early childhood and higher education, health care, non-profit, and technology sectors. Her research projects have amplified thousands of academic, community, consumer, professional, and patient voices. At home, she trials observation, project management, and behavioral nudges on her three children and an occasionally juicy French bulldog.

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