Neighborhood Workshop: Marketing With Intention

TechTown’s Neighborhood Workshop Series is a monthly workshop series across Detroit for neighborhood business owners. On September 19th, Mary Aviles facilitated an interactive discussion on marketing with intention – making the best use of a small business owner’s time and capital. Attendees received insight into:

• expanding their narrative through mental models

• frameworks for developing their positioning statement and messaging platform

• steps to improving their discoverability

• ways to assess their website and online presence