CO.ACT DETROIT

Accelerating Collaboration and Equity in Nonprofit Placemaking

 
 

SYSTEM
Civic Sector

SERVICES
Strategy, Integrated Communications

The concept of a center for nonprofit support was years in the making. Several partners shared an aspiration for an organization to cultivate collaboration and learning opportunities within Southeast Michigan’s nonprofit community.

 

THE OPPORTUNITY

The Ralph C. Wilson, Jr. Foundation and the nascent Co.Act leadership charged Earlyworks with surfacing meaning and purpose for this first-of-its-kind collaborative—a place that feels welcoming for all organizations, where nonprofits and the Foundation are authentic partners who learn, fail and transform together.

Community conversations revealed themes, synergies and tensions, as well as perspectives relative to key offerings, mission and values. EarlyWorks identified insights around equity, culture change, trust, access, purpose and programming. These findings helped shape Co.Act’s identity and continue to inform ongoing efforts.


EARLYWORKS’ SUPPORT INCLUDES:

  • Ongoing strategic counsel and implementation support Co.Act and a variety of programs/partner activities.

  • Collecting, analyzing and reporting on input from more than 100 leaders representing nonprofit organizations, which shaped the Co.Act’s identity, positioning and programs.

  • Developing brand assets and cultivating a culture of welcoming inclusion and access.

  • Ongoing message development and positioning language.

  • Supporting purchased and earned media deployment.

  • Fund development coaching.

 
Since the inception of Co.act Detroit, EarlyWorks has been a trusted thought partner, strategic communications sage and sounding board for our ambitious and bold vision of a more connected, equitable and resilient nonprofit ecosystem in Southeast Michigan.
— Allandra Bulger, Executive Director, Co.Act Detroit