THE OPPORTUNITY
The Ralph C. Wilson, Jr. Foundation and the nascent Co.Act leadership charged Earlyworks with surfacing meaning and purpose for this first-of-its-kind collaborative—a place that feels welcoming for all organizations, where nonprofits and the Foundation are authentic partners who learn, fail and transform together.
Community conversations revealed themes, synergies and tensions, as well as perspectives relative to key offerings, mission and values. EarlyWorks identified insights around equity, culture change, trust, access, purpose and programming. These findings helped shape Co.Act’s identity and continue to inform ongoing efforts.
EARLYWORKS’ SUPPORT INCLUDES:
Ongoing strategic counsel and implementation support Co.Act and a variety of programs/partner activities.
Collecting, analyzing and reporting on input from more than 100 leaders representing nonprofit organizations, which shaped the Co.Act’s identity, positioning and programs.
Developing brand assets and cultivating a culture of welcoming inclusion and access.
Ongoing message development and positioning language.
Supporting purchased and earned media deployment.
Fund development coaching.