In Detroit, Say & Play with Words (Hablen y Jueguen con Palabras) brings together trusted funders and community organizations to find solutions for two Detroit neighborhoods. We had the opportunity to brand this bilingual, multimedia community effort.
We began by making these parents the ambassadors of what we together named Say & Play with Words (Hablen y Jueguen con Palabras). We compiled a list of key businesses where parents and children are exposed to language: medical facilities, early childhood learning centers, grocery markets, ice cream shops, barber shops and more. Nearly 100 businesses sported signage that encouraged young children and families to explore new words.
More than 3,000 caregivers receive vocabulary-building tips and activities three times a week in English and Spanish on Facebook. Through an online survey, 100 percent of followers said they would recommend Say & Play with Words tips to a friend and 56 percent said they use the tips frequently to talk more with their children.