National Kidney Foundation of Michigan

Industry Early Childhood Development
Communities Engaged Early Childhood Professionals
Collaborator Hay There Social Media

One in seven children ages 2 to 5 years old are obese. Regie, the broccoli superhero, is working to change that.

Regie’s Rainbow Adventure is a dynamic healthy nutrition and wellness curriculum developed by the National Kidney Foundation of Michigan to instill healthy habits in young children that will benefit them throughout their lives. NKFM has provided the program at no cost to early childhood education programs across Michigan that serve low-income families through grant funding.

NKFM wanted to diversify its funding and capitalize on the broad appeal of Regie’s Rainbow Adventure for all young children in various learning environments across the country. NKFM turned to EarlyWorks for a national marketing strategy targeting key decision makers and stakeholders across the early childhood education spectrum — government-funded programs, school districts, and private and in-home providers.

Our work with NKFM included:

  • Early childhood landscape analysis with target market outreach strategy

  • Message development

  • Business development brochure

  • Social media training

  • National paid social media campaign

  • National trade publication advertising


“Working with EarlyWorks has changed our mindset by leaps and bounds. We have a new understanding of the early childhood landscape and how marketing and communications can have such a tremendous impact on our work. The EarlyWorks team really sets themselves apart by not only producing outstanding work but by helping our whole team to learn new approaches for accomplishing our goals.”

— Marcie Gerlach, Senior Communications Manager, National Kidney Foundation of Michigan

Read more from our clients here.