One in seven children ages 2 to 5 years old are obese. Regie, the broccoli superhero, is working to change that.
Regie’s Rainbow Adventure is a dynamic healthy nutrition and wellness curriculum developed by the National Kidney Foundation of Michigan to instill healthy habits in young children that will benefit them throughout their lives. NKFM has provided the program at no cost to early childhood education programs across Michigan that serve low-income families through grant funding.
NKFM wanted to diversify its funding and capitalize on the broad appeal of Regie’s Rainbow Adventure for all young children in various learning environments across the country. NKFM turned to EarlyWorks for a national marketing strategy targeting key decision makers and stakeholders across the early childhood education spectrum — government-funded programs, school districts, and private and in-home providers.
Our work with NKFM included:
Early childhood landscape analysis with target market outreach strategy
Business development brochure
Social media training
National paid social media campaign
National trade publication advertising